Project Description

NFL International

Wembley Stadium, London

The Idea:
Drive awareness and ticket sales of the NFL in Europe by positioning the San Francisco 49ers as the home team for NFL game at Wembley Stadium challenging consumers to Believe in the game.

Activation:
Create buzz and interest in and around the stadium with larger than life graphics that feel like they are coming right at you. This campaign existed at Wembley Stadium in London and in all major transit areas, reinforcing the brand message – Believe in the game.

Channel:
Wembley Stadium Takeover, Transit and Web