Project Description

Parrot Bay

The Idea | Re-Launch Parrot Bay and generate awareness in a unique and ownable way to attract and engage consumers with a situational themed campaign in which all messaging comes from the bird’s point of view and is always signed off with “Listen To the Bird”.

Activation | Create renewed interest and consumer buzz via radio, website, wild postings in key markets to keep the excitement going with media and messaging that was specific to the environment and which speaks to the consumer from the Parrot Bay birds’ point of view.

Channel | On/off-premise, website, print, 
on-pack, mobile, radio and wearables.