Seattle’s Best Coffee
The Idea | Drive awareness and sales of Seattle’s Best Coffee—a little brand with a big smooth taste, that few people know about— with a fighter campaign that goes directly after Dunkin’ Donuts. We developed a campaign that changed the category conversation and focused on the idea of ‘stop running and start enjoying’ … and a 100% satisfaction guarantee or your money back.
Activation | Create buzz and interest in the category in a tongue and cheek way that directly targeted the competitive user via in-store, print, posters and digital in select markets The campaign reinforced the brand idea and backed it up with an uncommonly smooth 100% satisfaction guarantee or your money back.
Channel | Print, in-store and posters.