The Idea | Increase distribution with key Customers and obtain incremental shelf space in a new area of the store. Develop a packaging concept with a contemporary and sophisticated look and feel for the base product and demonstrated how that transcends across the family portfolio.
Activation | Create ‘new news’ for ThermaCELL in the Lawn & Garden section as well as expand existing consumer base by targeting new users. Showcase iconic lifestyle visuals to demonstrate usage occasions via displays, packaging and print for both North America
Channel | On-premise, print, packaging, POS