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Miller Lite


Miller Lite The Idea | In a saturated category of Lite beers, we created a campaign which highlighted that Miller Lite is ‘the perfect choice’ by creating a voting platform for consumers to select ‘the perfect choice’ of six (6) custom Miller Lite swimsuits showcased by Sophia Vergara. Activation | To create [...]

Parrot Bay


Parrot Bay The Idea | Re-Launch Parrot Bay and generate awareness in a unique and ownable way to attract and engage consumers with a situational themed campaign in which all messaging comes from the bird’s point of view and is always signed off with “Listen To the Bird”. Activation | Create renewed [...]

NFL International


NFL International Wembley Stadium, London The Idea: Drive awareness and ticket sales of the NFL in Europe by positioning the San Francisco 49ers as the home team for NFL game at Wembley Stadium challenging consumers to Believe in the game. Activation: Create buzz and interest in and around the stadium with larger [...]

Virgin Mobile


Virgin Mobile The Idea | On the heels of contract laden phone plans, we developed an irreverent campaign featuring a strategically placed package which exaggerated that Virgin Mobile has nothing to hide with the new ‘pay as you go phone’… targeted at the millennial demographic that exemplified that you can ‘live without [...]

Detrol LA


Detrol LA The Idea | The idea focused on the biggest burden that someone has to deal with when managing an overactive bladder. So, we created a campaign that addressed the single insight ‘that you shouldn’t have to deal with it’ and the worries of an overactive bladder and that Detrol will [...]

Smirnoff Ice


Smirnoff Ice Save the Mistletoe The Idea: Drive incremental holiday purchases of Smirnoff PAB’s with a holiday themed promotion and visibility materials featuring the season’s most intriguing promotion – “Save the Mistletoe” Activation: Create interest and consumer buzz via a website, “viral” web videos, PR and wild postings in metro areas around [...]



ThermaCell The Idea | Increase distribution with key Customers and obtain incremental shelf space in a new area of the store. Develop a packaging concept with a contemporary and sophisticated look and feel for the base product and demonstrated how that transcends across the family portfolio. Activation | Create ‘new news’ for [...]

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